Gambrino
One of us is a craft beer conoisseur and she was waaaay too excited when this client approached us to collaborate.
The challenge
Gambrino wanted to create a beer brand that felt connected to the rich history and traditions of beer, but with a personality that felt fresh, playful, and very much its own. We wanted to avoid making it feel like another traditional craft beer brand.
The Strategy
We started with the idea “New Blood Honors Tradition.” The name Gambrino references Gambrinus, the legendary king of beer, giving us a natural connection to beer culture and its history. From there, we leaned into the fun tension between old and new.
the creative solution
We paired traditional imagery, like the king himself, with unexpected details: hand-drawn doodles, bright colors, and a mix of typefaces with very different personalities. The result is a brand that knows and values where beer comes from, but doesn't take itself too seriously.
