trill
In a world full of beige, we jumped at the chance to develop a brand that celebrates the one-of-a-kind, the vintage, and the rare.
The challenge
Trill was entering the world of premium sneaker resale, a space full of strong personalities, limited editions, and brands with very loyal communities. They needed an identity that felt authentic to sneaker culture while still giving them a personality of their own.
The Strategy
The name Trill comes from “true + real,” which became a natural starting point for the brand. We wanted to celebrate what makes sneaker culture so exciting: the constant change, collaboration, customization, and freedom to make something your own.
the creative solution
We built the identity around the idea of shapeshifting. Graphic elements can change, move, and transform from one application to another, giving the brand a sense of energy and individuality. We also introduced religious-inspired imagery, creating an unexpected visual contrast that makes the identity feel a little surprising and unconventional.
